🟢Relating to the notice requirements of a data broker registration statement and Internet website.

🟢 SB 1343: Clear data-broker notices Texans can use

What it says it does:
Requires data brokers with a website or app to post a clear public notice that they are a data broker, to use language required by the Secretary of State, and to explain how Texans can use their privacy rights. Adds a new item to the broker’s annual registration, a direct link to a page with specific instructions for exercising those rights. Applies to registrations filed on or after September 1, 2025.

What it actually changes:
Moves instructions out of fine print and into a conspicuous spot on the broker’s site, then ties the state registration to that live instructions page. This makes it easier for the state and the public to confirm whether a broker is actually telling people how to use their rights, including accessibility for people with disabilities.

Who is pushing for it:
Support in files from privacy and consumer advocacy organizations, plus engagement from the Secretary of State on implementation. Not in files if any opponents were formally registered.

Who benefits:
Texans who want to access, correct, delete, or limit the sale of their personal data. Reporters and watchdogs who can use the registry link to verify compliance. Honest brokers who already provide clear guidance and gain a level playing field.

Who gets left out or exposed:
People with limited internet access or low digital literacy if brokers make the process confusing even with a link. Anyone expecting new penalties or audits here, this bill improves visibility but does not add new enforcement tools in the files.

Why this matters long term:
It turns a paper right into a visible path. By aligning the registry with a public instructions page, it reduces dark patterns and helps ordinary Texans find and use their rights without legal help. It does not create new fees, taxes, or procurement pipelines.

What to watch next:
Do brokers keep the link working, prominent, and readable, or bury it. Does the Secretary of State do periodic spot checks for dead links and accessibility. Do clear minimum content expectations emerge so every broker covers the basics in plain language.

Bottom line:
A practical transparency upgrade that helps people use rights they already have. The promise depends on follow through, keep eyes on link quality, accessibility, and real world usability so this change delivers outcomes Texans can feel.


Questions to ask lawmakers:

1. What markers will you use to judge whether Texans are actually finding and using their rights more often after this takes effect?
2. How will the state check for dead links, hard to read pages, or designs that make the process confusing?
3. If gaps show up for people with disabilities or low digital literacy, what improvements would you consider to close them?

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